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Equity Base
This policy explains what personal information we collect through https://equitybase.co.uk, what we do with it, who sees it and what your rights are.
Equity Base is the trading name of Equity Base Ltd, a company registered in England and Wales (company number 17536228), of 5 Piccadilly Place, Manchester, M1 3BR. We find property investment deals and introduce them to investors. We are the controller of your information, which means we are responsible for it.
Contact us about this policy or your information by post at the address above.
Our website runs on Kinmoot, a platform provided by Kinmoot Ltd (company number 17381326, 66 Paul Street, London EC2A 4NA). Kinmoot hosts the site, stores what you give us and sends our emails, on our behalf and on our instructions.
Kinmoot is responsible in its own right for your sign-in account (which also works on other sites run on Kinmoot, none of which we can see), for keeping the platform secure and fixing faults. Kinmoot's privacy policy covers those.
We do not ask for health, ethnicity, religion or other special category information. Please do not send it.
| Purpose | Legal basis |
|---|---|
| Running your account, showing you deals, handling your interest, progressing a reservation | Contract: to provide what you have asked for |
| Calling or WhatsApping you about a deal | Your consent |
| Emailing you deals, alerts, quiz results and follow-ups | Your consent, or our legitimate interest in telling people who have asked about our deals about similar ones. Every email has an unsubscribe link |
| Introducing you to a professional | Your consent, given when you ask |
| ID, address and funds checks before releasing a deal | Our legitimate interest in knowing who we are dealing with, and, where the money laundering regulations apply to us, our legal obligation under them |
| Checking email addresses, preventing fraud and misuse | Our legitimate interest in a secure, reliable service |
| Analytics cookies | Your consent |
| Counting visits without cookies | Our legitimate interest in understanding how the site is used |
| Records of agreements, fees and payments | Legal obligation (tax) and our legitimate interest in handling disputes |
We do not sell your information.
How we rank interest in a deal. When you register interest in a deal, the website ranks you Top, Mid or Bottom from the things we choose to count: how you would fund it, your timescale, how many properties you own, whether you answered our questions about the deal and whether you have bought from us before. We use the ranking to decide who to speak to first. On a deal where we have switched it on, the first investor ranked Top has the deal reserved for them automatically, and may be sent our agreement to sign, without one of us looking first. If a reservation lapses because no call was booked, the deal can pass to the next investor ranked Top in the same way. Nothing is agreed until you sign, and we can end a reservation. You can ask for one of us to look again at your ranking or a reservation, give us your view, and object to being ranked this way:
| Information | Kept for |
|---|---|
| Your account | While you are a member, or until you delete it |
| Interest, quiz answers, preferences, introduction requests and contact messages | Until we no longer need it to deal with you, or you ask us to delete it |
| Photo ID, proof of address and proof of funds | Deleted automatically 30 days after our checks are done, and never more than 90 days after upload. We keep a record that they were checked |
| Agreements, fees and payment records | On this website until we delete them or close our site |
| Your unsubscribe | As long as we send emails, so we never email you again |
Where the law requires us to keep records for longer, such as our accounts and tax records, and our checks on you where the money laundering regulations apply to us, we keep our own copies outside this website for as long as the law requires.
You can ask us for a copy of your information, to correct it, to delete it, to restrict or object to how we use it, or to send it to you in a portable format. You can withdraw consent and stop marketing emails at any time.
You can do much of this yourself: download your data from Your data in your account, choose which deal emails you get, unsubscribe from any email, or delete your account at https://equitybase.co.uk/account/delete. For anything else write to us at the address in section 1. We reply within one month.
Your information is stored in London. Kinmoot uses these providers to run our website for us. Sentry works for Kinmoot itself, on the sign-in, security and fault fixing that section 2 says Kinmoot is responsible for.
| Provider | For | Where |
|---|---|---|
| Kinmoot Ltd | The platform | UK |
| Supabase | Database, sign-in, file storage | London |
| Vercel | Website hosting | London |
| Postmark | Sending emails | |
| Bouncer | Email address checks | EU |
| PostHog | Analytics | EU |
| Sentry | Error reports |
The site uses cookies it needs to work, such as keeping you signed in. With your consent it also uses analytics (PostHog). There is no session recording. Without your consent, PostHog still counts visits without cookies: the pages you open and what you click, with nothing stored on your device and no account identifier, using a code from your IP address and browser that changes every day. When you are signed in, Kinmoot records which pages you open, without a cookie, to help fix problems. Change your choice at any time from Cookie settings at the foot of every page.
Your information sits behind sign-in, and only we and the people we make administrators of our site can see it. Uploaded documents are stored privately. If a breach puts your information at risk, we will tell you and the ICO where the law requires it.
Our website is for people aged 18 or over.
We will update this page and its date when anything changes.
Please tell us first, by post at the address in section 1. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.